Ultimate is getting a lot of attention and for good reason. Mainline Spider-Man is repeating the same storylines over and over, and frankly treating its main character like dirt.
There's a lot that's new and different about this continuity, but the Peter Parker we know and love is right there. And he's clearly being written by people who love him too.
This issue is where the major changes of Ultimate really start hitting their stride, but for me it's working. Newer fans may be surprised to see oldhats praising an issue where no one dons a costume, but it's good y'all.